Professor Jodie Jenkinson
This communication piece was done as part of the Design Technologies course in the Biomedical Communications program. The project aimed to develop a communication piece intended to fulfill the needs of the specific audience. I always had a heart in making a compelling communication to the general public with accuracy and clarity, so I chose to develop a Zika virus brochure that was intended for pregnant women. The content was based on the written information provided on the CDC website at the beginning of 2016. This portable brochure aims to increase awareness and recommends prevention for those planning to travel, traveling or residing in areas of active Zika virus transmission. The project served as experience in: learning type design; creating visual layout and hierarchies; and proposing visual solutions for a specific audience.
What is Zika virus?
Zika virus is spread to people primarily through the bite of an infected Aedes species mosquito. As of 2016, the rapid spread of Zika virus has been reported in the Americas and the Pacific. The Centres for Disease Control and Prevention (CDC) has specifically warned pregnant women to avoid traveling to areas of active Zika virus transmission because the virus can be transmitted to unborn babies and cause a serious birth defect of the brain called microcephaly; a condition that a baby’s head is much smaller than normal.
© 2015 Jung Hee Lee
Visual Challenges: choosing a suitable visual display for the specific audience
First, I thought about possible ways for pregnant women receiving health disease prevention information. For pregnant women, consuming information at health organizations, such as hospitals, physicians’ offices, and other health facilities, would be a common case because they regularly visit for health checkups. I believed that the brochure could supplement physicians’ verbal explanation about Zika virus to enhance communication. Also, a portable brochure would allow the audience to carry and consume information outside of their physician’s offices, which would increase retention of information.
This is my first comprehensive sketch. One of the comments that I received from my supervisor was that this innovative design definitely spoke to the target audience. However, the brochure seemed to suffer from a lack of hierarchy and failed to communicate information clearly.
In the next iteration, I focused on establishing a hierarchy by carefully considering information that needed to be emphasized. Also, I used type designs for headings to guide the audience eyes smoothly from one subject to another. The final piece was completed by using Adobe Illustrator.